In the tough economy of today, there is a lot more competition for a lot fewer jobs. The jobs are out there; it just takes a very determined mindset to find them all. In the advertising field, I have gone about the search process two ways: on my own and through job search engines.
My favorite marketing-focused job search engine is through AdAge Talentworks. For employment in general, I've been very impressed by the job search tools on LinkedIn. Both of these have jobs exclusively listed on their sites and many are with top companies.
The other method is compiling a list of potential employers who I'd especially like to work for. I put together an Excel document with about 25 firms (including name, address, website, and contact information). For myself, most of these firms emphasize strategic branding, work with clients I like, or have positions available that I'd like. Now (about half a year before I want to start working), I'm starting to contact them and apply for positions.
If you can navigate the job market and find the jobs, then you are already closer than most other potential applicants.
AdAge Talentworks
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